I could give you a couple of reasons to buy Prudent and not Anand Rathi:
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Institutional holding in Prudent is above 38% while it’s only 13% in Anand Rathi. FIIs & DIIs held only 11% in Prudent in 2022 which more than tripled in a couple of years. In case of Anand Rathi, it only increased from 11% to 13% during the same period. Higher insider and instutional ownership are focused on long-term growth.
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Public holding is very low in Prudent at 5.74% whereas it’s pretty high for Anand Rathi at 38.72%. Lesser public holding has better potential for premium pricing as there are fewer shares available for purchase.