Ethos Limited Q3FY24 concall summary, please add your thoughts or any corrections
Key Financial Highlights – Q3 FY24
● Revenue of Rs. 281.2 crore with 22.4% YoY growth
● EBITDA of Rs. 50.8 crore with EBITDA margin of 17.7%
● PAT grows to Rs. 25.5 crores in Q3FY24 vs Rs. 20.7 crore in Q3FY23
● Strong revenue growth across offline and online channels
● A higher share of in-house brand sales continues to aid margin expansion
- Potential benefits from an India-Swiss FTA could aid Ethos in saving currency rate costs, targeting 13-14% SSG for the decade, and 46% repeat customers. RIMOWA store profitable from the 1st month, CPO rev 49cr for 9mFY24
-
Planning to launch Favre leuba globally by Aug24 at a watch event.
-
Guidance of 25% rev growth for decade, aims to be top 3 retailer by this decade and currently has 20% market share in luxury watch segment.
-
Plans to open 15-20 new stores in FY26, with 25 planned for FY25; still in the testing phase for jewelry; considering adding a maximum of 2 more boutique luggage stores in the next 12-15 months.
-
Opened 1 new store in Q3, unaffected by inflation, and witnessed bumper earnings from the stock market.
-
Exclusive brand contracts range from 5-9 years, with marketing costs shared, aiming for >40% market share by the decade.
-
Payback period for stores is 3 years, with a CAPEX and WCInv of 7.5Cr per store (same guided in last call).
-
Margin expansion strategies include leveraging operating leverage, normalizing CHF/INR rates, and increasing EB watch sales.
-
CPO growth is gradual, focusing on building relationships; RF Brands (which ethos incorporated it this month Feb24) will distribute watches below 1 lac price point to retailers (expect high sales but lower margins going ahead on a consolidated basis).
-
Previously were not focusing on >1 lac watches but the watch brands find them as preferred brand to distribute their watches, therefore incorporated RF brand where they will act as a distributor to distribute to other retailers in the >1 lac price point watches, RF brand will hold inventory of 2 months, sale to be on hand and inventory risk to be brone by the retailer means planning no credit sales . Therefore high sales but expect less margin.
-
Hiring 6 people per store for FY25 (as they planned 25 stores for FY25), with 60 people hired this fiscal year, therefore expect the employee cost to be high for Q3 and Q4 of FY24.
-
Favre Leuba targets 100,000 volume sales at CHF 2500 ex-factory price in FY25-26, aiming for higher margins.
-
Top cities: Delhi with 9 stores, Mumbai with 10 stores.
-
No issues with watch shipment due to the Red Sea situation.
-
Focus on expanding watch and store offerings; facing challenges in hiring skilled watchmakers for CPO therefore not focusing much on it.
-
Their framework is to maintained long term relationships with brands; they have 60 brands as of now which have been for a long time in the middle just signed out 7 brands.
-
The CPO business is usually 35% of luxury watch retailers, refer Ahmed Seddiqui for Middle east and Hourglass for South East Asia which had first mover advantage in their region for luxury watches, study their case studies for more idea on how ethos can move ahead.