Philosophy of BAAP (Buy at Any Price) has always have frustration at the end ! Stock either stays at same price till earing catchup or correct it for reasonable price.
As per my assessment, company was having highest margins at lower base but when company switch into growth mode either margin get hit or sales will not grow…which is happening presently. Competition is also increasing from known brands in India. With aggressive stores expansion and premium retail exposure, it will be challenging to sustain margins in near future!