Pyschology
Pavlovian and denial effect has caused the sales of 5-6 crores in last 2 months which is normally it used to sell before crisis.
Please find the article in times of india.Refer to last 4 paragraphs.
“http://economictimes.indiatimes.com/industry/cons-products/food/nestle-india-gears-up-to-launch-more-maggi-variants/articleshow/50267318.cms”
Problem:- I expected more sales as normally the loss aversion, denial and pavlovian will cause people to come back more and sales to be more (1.5x- 2x).I think either sample size is small and will wait for one year after crisis to recheck the theory.
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