Competitors – Route, Valuefirst (twilio), ACL (Sinch), Ghupshup & few others. Most of them have market share between 5-10% except Route – which will be higher now.
Yes, platform is less than 10% of revenues right now. However, accounting for 25%+ share of gross margin (this quarter it is 30%) and hence extremely revelant. A doubling of platform revenue (going from 10% to 20%) would mean adding 25-30% on Gross Margin. Truecaller will be a mix of enterprise and platform revenue I guess – but wont be sizeable in value terms this FY. India’s dialy volume of A2P sms is 1.5bn+, I think they are just targeting 1bn+ message for the 1st year (from Truecaller Press release) which will amount to 10-20 Crore topline. Key is wisely international rollout on which they are delayed by over 2 quarters now.
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