This is proposed many times in the past, but not implemented. This time also it may be the same case. I pesonally dont think such a thing will be possible in near future. I may be wrong.
Drs have first hand information on how effective the medicine was on the patient. So they have a choice and knowledge of knowing which brand works better. Secondly, if generic name is prescribed the patient will be at the mercy of chemist on what is to be given to patient. Which may not be right. So in my view, it may not happen in near future.
Pharma companies promote their product through Drs using various means like gifting, education, training, event sponsorship, etc. They will resort to same policy with chemist, so if the intent is to eradicate this practice, the objective will not be met.
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