Mahindra seems to need this plant to cater to the existing capacity constraints urgently after blockbuster bookings for Thar(3616 units in july), Xuv700 (6277 units in july plus 150000 bookings) and ScorpioN (3803 units for scorpio classic in July plus 150000 bookings for N) and good sales for Bolero (7917 units in july) and Xuv300 (5937 units in july). Mahindra may have hit a production bottleneck since february 2022 post which its production has not breached 28000 cars per month.
The launch of scorpio classic and refreshed xuv300 will only make things worse. It is a brave move to have launched the Born electric EV division at this juncture as increasing capacity in a cyclical business is risky.
interesting times ahead.
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