Airtel’s CPaaS offering, Airtel IQ - Airtel IQ - CPaaS Solutions to Drive Customer Engagement
They have some good clients already - Swiggy, Delhivery, Urban Company etc. They are trying to grow this segment (CPaaS) revenues quite aggressively - it seems to be a focus area based on recent concall and Annual report.
The market is large enough and growing fast enough to accommodate 3 large CPaaS players (Tanla, Route, Airtel) provided Airtel doesn’t start disrupting prices. Logically, price disruption doesn’t seem like a viable strategy in the long term, but Airtel certainly has the heft to do this if it wants to do it for whatever reason.
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