Reliance Retail in general trade with own FMCG brands

Reliance Retail has entered the Indian fast-moving consumer goods space as it takes its private label brands, sold at its supermarkets and hypermarkets, Reliance Fresh and Reliance Smart, to general trade. The company had internally set a target of Rs 50,000 crore turnover from the FMCG business, which will fall under Reliance Retail’s consumer brand division. Business Standard accessed a presentation which includes the brands it has taken to the general trade.