Vadilal definitely has a good presence in most American Indian stores like Patel Brothers, Apna Bazaar, etc. and I have bought their products just because of the brand recall so that is definitely an advantage Vadilal has in the crowded market.
But on the flip side, all the segments that they operate in have multiple players and the market is quite cutthroat and most stores have their own brands as well.
For example, in the ice cream segment, Kwality is much bigger than Vadilal in New Jersey where I live.
All this is based on my personal experience and should be taken with a grain of salt and I am no expert in this field.
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