So Lenskart wants to ship 40 crore specs a year from the current 1 crore. That is a bit too much. I am of the opinion that people don’t change their specs that often, and use just 1 or 2 for a long time. And if they are of premium price, I am sure cost sensitive people will not buy again, who are in crores, as Lenskart wants to serve 50% of India. Not to mention the older generation people ordering from the local shops which sell different brands. If brick and mortar grocery stores’ argument is applied here, that people want to touch and feel things, we can add the aspect of look here, people want to put on a frame and see how they look, they may even want validation from others around them.
So to create a sustainable moat in a rather fragmented business, with cost and reach as influential variables, I don’t give too much weight to these type of articles about the vision to scale to such magnitude.
Also, eyewear revenue is less than 2% for Titan.
Have a position in Titan.
| Subscribe To Our Free Newsletter |
