I did not know about these. So if there is reach and affordability, then sure there is a chance of the business growing.
In this day and age, I am not so sure of stickiness to brands, except in the case of foods, and even in the case of foods, there is a place for experiments. So when there are too many choices available, people may want to try something else.
But as of now, Titan is a jewellery brand, so the emergence of another brand in a small vertical does not have any impact on Titan.
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