Knowing the fat that its very competitive and unorganized market, the way spending and per capita income changing, more people will opt for quality and branded products. Rural market size is also very large. In addition, cookware is expected to grow at15% CAGR. Hawkings is tapping this opportunity by introducing more new products in the market. I would say that management was quite conservative earlier and didn’t want to diversify the products line. However, now seems that is not the case. They must have realized that cooker business moat is not sufficient. The way TTK entering into not only cookware but also electronics markets is quite good inspiration for management to strategize the business.
Lets hope coming years it gives decent recent. Personally I am invested and expecting at least 2x return at CMP.
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