Seems true. Couldn’t able to find songs of Saregama on Instagram. This is surprising giving the fact meta is pushing a lot for reels lately and this expense (I’m assuming) must be very small compare to total expense of meta. May be Meta’s analysis doesn’t have shown much value coming from saregama’s songs.
Not sure if youtube shorts will be able to replace insta reel’s volume. Insta is mostly entertainment / casual platform, Youtube is more like edu / professional content type (May be that’s just the way just I see it currently).
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