You have actually answered your own question. Just see last 3 years:
- Gross margin went up
- Store count doubled
Already has 50% market share in Bihar so actually its the competition who is facing troubled & needs to break through, AVL is the market leader. Key question is whether they can replicate their success in other parts of India. Jharkhand seems to be quite successful from anecdotal evidence one can gather. At end of day, numbers wont lie.
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