The only risk I thought while researching the company 2 months back is they might be very successful in Bihar. But don’t know if they can scale up in other states. So I was checking number of google reviews in google maps for their stores. In Bihar all the stores have good no of reviews(let’s assume no of review is proportional to sales). However they have recently ventured into Jharkhand. So I was checking number of reviews in Jamshedpur. What I found is a croma store opened much after them (like after 3-4 months) has 3-4 times more reviews then them.
Anyway it was a bad decision not to invest in it only to watch it from jump from 700 to 1400 inspite of seeing promoter buying 
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