Basically aggression in the marketplace. Over the last decade, their performance has rather been laid back wherein they have consistently conceded marketshare to Asian paints and Berger paints.
Recently they have turned aggressive at least on advertising. Dulux was one of the most advertised brand in the recently concluded Asia Cup ( T-20 tournament ).
Akzo Nobel India has all the ingredients in place to embark on a great growth journey – healthy balance sheet, profitability, good brand. The only thing they lack is the fire in the belly. Hopefully, they r making efforts to rectify the same.
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