I would agree on the doing it all part, but also looking at the changes which have happened in the past 8-9 months, they have actually focused a lot more on the brand building exercise. The number of products they have launched since changing the logo and the launches are all in the segment above the 500 Rs. category.
It used to be mostly a below Rs. 500 category brand but is definitely trying to position itself in higher categories. And if it is able to do it correctly and establish itself as a brand in the higher categories then other shortcomings will take care of themselves in my opinion.
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