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Hero Moto lines up new launches, easy financing in big festival push
Sales of motorcycles, scooters and mopeds stood at only 13.5 million units in the last fiscal as demand - at the entry level in particular - in the past two years has been hit due to a sharp rise in acquisition costs post the transition to Barat Stage VI (BSVI) emission norms as well as the impact of the pandemic, industry insiders said. Stakeholders are banking on strong consumer sentiments this festive period to turn around their fortunes.