Couldnt find a thread on Ethos watches , hence posting it here
Ethos Watches --CNBC interview with Yashovardhan Saboo chairman --13th Oct22 :
–Our Model is omni-channel --its combination of online & offline. The leads which start online and get converted are typically 33/35%
–During Covid, it jumped to 40% but currently its as mentioned above. There is no margin difference between online & offline as our terms are the same
–Demand in the 2nd Qtr has been robust in a seasonally weak Qtr & Q3 is our highest Qtr
–Overall Revenue for FY23 --Start of the Year the growth tgt was 25% and then it was upped to 35% & now what ? --We are still looking at the same growth with demand which has developed in the last 2/3 yrs. The mkt is very strong.
–They have 50 Stores in 17 Cities
–Mkt share of 13% in premium & luxury watch mkt in India
–No. of stores ? --Lot of store openings depend on Malls , we hope to open 8 to 9 stores in this FY23 , we are starting fit-outs and most of them will be operational in Q4. Over next 3 yrs we hope to expand by about 35 stores , this includes stores in 9 or 10 new cities & also increasing presence in Metros and smaller Metros
–Avg. selling price is 1.6Lakhs.
–Pre-owned revenues of 75 Crs & tgt this year to cross 120 Cr in FY23, it is a fast growing mkt. Selling pre-owned watches with credibility means setting certifying the watches and making sure that refurbishment is superb and this depends on the skills of qualified watchmakers which we are constantly upgrading.
–Exclusive brands we have added 2 & before Year end we will add 2 or 3 more.
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