Very simple . Lots of people buy stocks based on hype or for being from a hot sector . So if the company makes Biryani and has a name like a pice hotel, people may not know it sells Biryani . So DMCC is just letting fools know that they make specialty chemical and not only sulphuric acid.
Considering even moneycontrol itself is fooled by presence of metal in name to categorize Shivalik Bimetal Controls as a steel stock ,one should not be too critical of the DMCC management.I myself have observed Sell calls on MC on Shivaliks forum on days when metal stocks go down and coincidence or not stock price go down as well.
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