Deflation always comes with volume de-growth. Just take a look at Japan as folks postpone purchase in anticipation of lower prices. However, this doesn’t apply to Page since it is like stable consumption which can’t be postponed indefinitely wink:
Disaster already happened with all major consumer brands like Hawkins, TTK,Cera or whirlpool but Page was standing tall. In case it falls below 5 digits, it will be a good opportunity to add.
Eco turn around is quite sometime away but Page could recover even before that.
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