“Small city guys have a lot of advantages which big cities do not have. If you are in Nagpur or Raipur, Jabalpur or Indore, you can actually do survey of the companies on the ground. Go and talk to Eicher, Asian Paints dealers. They will help you because those guys know more than the company guys. They have a connect with the consumers directly and they will not filter because there are no axes to grind.”
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