Data mining for profit.
“One of the frequencies of the RFID chipset will help us with all the payments and locker operations, and the second frequency RFID chipset will help in tracking the customers.
The project, expected to cost US$400,000, will be initially piloted at the Bangalore amusement park in 2023.
We will be able to track ride preferences of guests such as high thrill, family, and kids, including the numbers of rides utilized by a guest, as also the peak time and non-utilization time information of rides and facilities,” says Arun.
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