Tanla Platforms ~ Leading player in the fast-growing CPaaS market

I am a small business owner and I use SMS for various promotional campaign for my business.

I have been using SMS services for almost 8 years now. Recently, while using MTNL dashboard, I came across a small logo and name Tanla.

From a user perspective, I found MTNL dashboard to be very clumsy and there was nothing unique about it.

AFAIK, sms is commodity and one will always go with someone who is cheaper.
For Corporate, customer service matter but for smaller guys like us, cost is more important.