Not sure if the launch is innovative.
They already have the product launched few years back with name “Electra” , might be rebranding this highlighting “Magic moments” brand name more (and in can format)
you can see the product page here : Electra RTD – Radico Khaitan
Doubt the product hasn’t got the response they expected.
If they are re-launching the same product, I expect management to communicate this as a re-launch instead of completely new product.
| Subscribe To Our Free Newsletter |
