Toyam Sports Ltd ( formerly sport industries) caught my eye over a year ago. The company is engaged in sports promotion activities primarily cricket and MMA.
Cricket
They have acquired the Rajwada cricket league and a couple of others in Africa (Kenya, Tanzania). And recently conducted the Tanzania T20 league with support from sky exchange which is a major cricket backer. This is a start up type investment for me. The company has no great revenue (it did 1 cr last fy) or profitability today. But once the events start firing I expect major changes. Being a league owner you have all the IPl type benefits in terms of team auctions and broadcasting rights. Toyam was also title associate sponsor in the recent road safety series which India veterans won. Rajwada cricket league will happen early next year. I believe if they execute well sky is the limit in the cricket business.
MMA
This is the reason that drew me to Toyam as i am a huge fan of mixed martial arts having trained personally and have a desire to see the sport flourish in india. Toyams Kumite 1 League, is the premier mma league and they have an upcoming reality show called warrior hunt coming up on mx player. Thums up and SAT sports were the major sponsors. I saw thw event live and it looked like a ufc type spectacle. Apparently this has been confirmed as a repeat business as both mx and the sponsors are very happy with the product.
Bottomline
I am a high risk taker and have invested lower than CMP. I only invest long term (3 years) for multiples. I believe the business of cricket and mma have a multi year boom and toyam is well postioned to execute events being league owners. There is no promoter group but a very good ESOP model in place for the top management. Pls do your own due diligence.
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