@hitesh2710 Bhai- On this aspect, my observations are:
- No direct competition for the market share as a huge unorganized market provides ample growth opportunity for each player.
- As of now, Nykaa’s target market is the customer from the upper economic pyramid.
- When price is not the only important factor, Nykaa’s niche product curation (inch wide but mile deep – Variety, Freshness) stands out.
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