Hair oil companies sale many variants of Coconut oil, Aloe Vera Enriched etc … generally every one sell pure coconut oil also. Not sure how sale is distributed among all the variants?
Coconut oil prices keep varying wild time to time. They may have to deal with inventory gain/loss accordingly. For example currently you will find all companies selling coconut hair oil at ~50% discount to MRP, it is because coconut oil price have crashed.
Reading KSE Ltd reports can give you more idea about dynamics of coconut derivatives products.
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