Attempting the Impossible
By Fredrik Gieschen
Are you building a business or practicing your craft?
I would like to offer some advice on two issues: understanding the allocator’s perspective and gaining clarity about what it is you are trying to build: a business or a practice.
This may sound like very specific advice. But I think it applies to all of us who are attempting to build something new, something difficult. It is about putting ourselves into the shoes of our customers or audience. And about introspection and building self-awareness. What are we really trying to do? And how do we square it with what the world is willing to pay for?
The distinction between an investment practice and investment business. A business gives to the customer what they want. The manager creates a product to fill a need. A practice, like a medical or law practice, is there to give a client what they need.
| Subscribe To Our Free Newsletter |
