The company has launched the new product Fruski Juice N Jelly drink in three flavours — Kala Khatta, Mixed Fruit Chaat, and Lemon Pudina and plans to initially test market it in Kolkata, Mumbai and Goa ahead of the peak summer season next year. The product has been priced at Rs. 20 for a 200 ml pack.
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“The ready-to-drink market in India is significantly under-penetrated. The segment is mostly dominated by unbranded juices and ethnic drinks. We see huge potential in this segment and seek to play the juices and ethnic beverages space with Tata Fruski as a brand,” added Grover.
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