How to interpret QoQ and YoY results:
I see that different publications report company results in different ways. I come across news saying that company X posted strong growth or profits jumped whatever percent and i notice that they chose to talk about YoY growth to arrive at the rosier picture, whereas in reality they posted losses QoQ.
Saying if the results are good or bad shouldn’t be subjective or open to interpretation 
My rough guess is that this interpretation may be dependent on the sector which a stock belongs to…eg. we know that a particular quarter is known to be weak.
How do you then decide what’s more important? A 12% YoY growth or a 32% QoQ loss for a given company?
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