One thing evident in this mega inflation enviornment is that urban/premium is doing much better than rural…hence urban focussed FMCG faring better… Britannia seems to have a unique proposition here, their products are urban focussed but even in rural, plain biscuits can prove cost effective snacks/food . Similar thing was observed during lockdown etc. When biscuits everywhere in India seemed to substitute many food articles not readily available…in both urban and rural…
Disc. Invested since long…Not added since long because not sure about corporate governance but business seems solid hence could not exit also. Views maybe biased. I can be wrong in all my assessments and not eligible for any recommendations
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