Thank you for initiating this thread; I am also invested here.
Key strengths: a. Focus on East / North East markets, traditionally underserved by big, organised FMCG players. Their major competition seems to be unorganised players.
b. Being able to cater to the tail end of the distribution chain, again those small ticket distributors who are difficult-to-service for big FMCG.
However, this is (very) recently listed company, without a single quarter of results post listing. I am waiting for the HY results, due in a week’s time. Disclosures (or lack there of!) should be helpful; let’s see.
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