The reason the idea has not picked up is because the benefits to the consumer are not very apparent. The concept will grow only when there is push from the regulator. CAMS says that push is coming now.
In any case, making the idea successful is not CAMS’ responsibility. Their strategy is to put a foot in every piece of the financial ecosystem. Whatever works will be nurtured. Whatever doesn’t work will be discarded (or at least deprioritized). That is the optionality here.
| Subscribe To Our Free Newsletter |
