As a first mover, market leader & having the start up new age DNA, I would have expected Nykaa to take lead in innovations…although the way Tata’s have been reinventing themselves, the biggest possible power in overall Indian retail ahead seem to be taking lead in beauty space innovation with their new agenda here…beauty tech/experiential retail of beauty & cosmetics via technology…
Not sure if Nykaa does already have such presence or plan…
Disc: Invested hence critical. Transactions this month. Not eligible for any advice or recommendations
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