Meta has recently allowed advertiser to message customer in whatsapp . You can easily automate flows like order status, order deliver , shippment tracking, returns using automated bot developed by company like route.
You can order using whatsapp and even payment can be done using whatsapp without going to website.
After order delivered, ecommerce website retarget thier customer with mail previously.
But now a day, ecommerce store retarget thier previous customer using mail, sms , push and whatsapp .
These flows can be set in platforms like route and tanla.
Its very powerful tool for Re-targeting customer where whatsapp open rate is more than 90% .
All tools combined like sms, mail, push and whatsapp
So whatsapp api is at early stage.
disc: watching closely, invested very little
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