Some people who run advisory services could be experts in one particular style of investing, it could be identify the emerging themes, it could be identifying cycles and catching them early etc. So even if I am a stock picker, I may not have their particular investing knowledge that they have, and as such, if I also trust them depending on their investing philosophy, experience and other qualitative factors, I will invest in their recommendations and reap benefits, and their recommendations will not match with own PF, so there is no overlap.
Not that the aforementioned things are applicable to all the advisories, and not that all are beneficial for their subscribers, but some advisories sure are beneficial, both in terms of returns and knowledge.
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