Equity Advisory Services in India

Few advantages of using an equity advisor could be:

1. Patience and discipline: Most of us will start rethinking about our stock selection if it does not perform well in short term or mid term, but with advisory services you will mostly stick to those stocks for a longer period. Since most of those are having an experience across market cycles and are full time into the advisory business, they will have more information and experience.
2. Knowing the trends early: There are few long term trends which they might able to spot earlier than us and you may enter into those sectors and stocks much earlier in some cases.
3. Research reports: Though all are not good at it, but you at least have some starting point, and then you can build your own conviction after more in depth research on your own.

Some disadvantages could be:

1. Too many recommendations at a given point of time. Some times they have to keep recommending stocks to keep new subscribers happy.
2. If their investment style does not suit you, you may feel confused and have to change the advisory. Better to select the one after analyzing their past record and recommendations if possible.
3. They may launch new services like short term trading, Special situations apart from their main service which can act as a distraction. You may end up experimenting with those due to temptation.

So there are some pros and cons. Every investor has to take his/her decision as to what is suitable. If you have time and comfortable with your own research then you may not need such advisory services.