Personal experience can help in investing due to following reasons.
Idea generation
If you like a product, you may like the company. Detailed analysis can be done before investing.
Behavioral reasons
It will be easy to hold the stock during a downturn if you have used its services. You can check if their products are selling and find the courage to hold them.
Risk analysis
If you have used a product made by the company, you know that the business exists and the products are available. The quality of product can be compared to competitors.
| Subscribe To Our Free Newsletter |
