One thing unique about IDFC First is the customer friendly attitude of its employees. A friend I lost to corona used to tell how they always came forward to help.
I have found the atmosphere in smaller banks and smaller branches more friendly. I remember a branch of Lord Krishna Bank in our neighbourhood. they merged with HDFC. That of course is the largest private sector bank with more stuffy attitude.
If leaving my present bank, a big private bank were not so cumbersome, I would have opened an account in IDFC First. As I have written in a separate post, never underestimate how a customer comes to view a company. And this is bound to reflect in its annual report too.
Two examples would illustrate this. I have opted for my pension account in a private bank because I have seen how govt babu like attitude the PSU Bank people have.
Then, people used to prefer Vistara though its tickets were costlier. Search in Google, the most unfriendly staff in the whole airline business was not that of Air India, though they are no angels. Experienced people always advised you to avoid Air Asia.
May be the soft-power of IDFC First will also have its say.
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