@ayushmit
Your post has helped me in building further conviction in the story. The Co.’s quest for becoming a fashion Co. opens enormous opportunities across multiple products for Mirza. The Co. has already walked the talk & created decent value if one considers the happenings over last ten years or so. Red Tape from being just an inhouse brand for men’s leather shoes manufactured by the Co. is today largely a brand the Co. uses for multiple products outsourced by them! The marketing infrastructure is already in place & constantly being ramped up to push up volumes. Clearly a scalable business model!
Any idea how much of their garment sales are manufactured inhouse? If memory serves me right, they did have a couple of garment manufacturing units earlier.
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