Out of the 12 crore users, about 42% fall in the 30-40 age bracket, followed by 23% in the 20-30 and 11% in the 40-50 age bracket. Since 2008, the highest annualised growth of 31% has been recorded in the age bracket of 30-40. About 20% of the new additions came from Maharashtra, followed by 10% from Gujarat and 9% from UP.
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