Lakme, India’s first make-up and beauty brand, turned 70 this year and is also present in Hindustan Unilever’s club of brands with a turnover of over Rs 1,000 crore. Over the past seven decades, the brand has evolved and is no longer just a beauty brand, but has also transformed into a skincare brand. Lakme has increased its digital presence as well as innovations and now sees a third of its growth come from new innovations.
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