Hi @RajeevJ ji, sorry missed replying earlier. Yes, it’s interesting the way the company has grown the branded business. Recently I was traveling across 2-3 states in North India and we could see 3-4 stores at locations we never expected (eg Solan). Recently the co opened another large store in the center of Lucknow city (this one would be having very high rentals)…they now have 4 large format stores in Lucknow.
I hope they can open up and share more metrics about the business.
I don’t think they are manufacturing any of the garments. Infact since Shuja came into the business, he has done things very differently. The sports shoes are also outsourced from places like China, Bangladesh, Vietnam etc. By doing this they are able to focus on designs etc and bring fast changes.
Ayush
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