I did some scuttlebutt (online reviews, talking to local dealers) when it comes to the products that Stovekraft manufactures and markets under the Pigeon brand:
- Pressure cooker – Hawkins, Prestige, Butterfly products are much better in terms of quality
- Gas cooktops – Many popular brands (Prestige, Sunflame, Faber, Butterfly) with good or better recognition compared to Pigeon
- Induction cooktops – Prestige, Milton, etc are preferred brands. There are many more.
The competition is significant and their are relatively low barriers of entry to these products. I can’t see any moat here for Stovekraft. What makes it standout or help it maintain its margins in the future?
Members, please share your views for the above points, if any.
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