Thanks for bringing this out. However, Monte Carlo’s winter sales are highly skewed towards North and East India. This because of their presence itself is concentrated in the states like – Punjab, Haryana, Delhi, HP, Uttarakhand, UP, Bihar etc. Winters in these states has set in nicely.
Their foray into the Western, Central and Southern markets is primarily led by their cotton portfolio.
However, ur point still remains as they would still be selling some winter wear in West/Central India.
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