Online video platform YouTube’s ecosystem has contributed over Rs 10,000 crore to India’s GDP and supported more than 7.5 lakh full-time equivalent jobs in the country, according to a report. In India, over 4,500 channels had over 10 lakh subscribers and the number of YouTube channels in India making Rs 1 lakh or more in their annual revenue increased by over 60 per cent year-over-year in 2021, the YouTube Impact Report based on analysis by Oxford Economics said. “YouTube’s creative ecosystem contributed over Rs 10,000 crore and supported more than 7,50,000 full-time equivalent jobs in the Indian economy in 2021. “That economic impact shows up in four ways, through direct, indirect, induced, and catalytic impacts,” the report said.
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