Reinvent and innovate will be the key mantra for the Indian pharma industry in the New Year as the ‘pharmacy of the world’ looks to move from volume to value leadership, amid emerging challenges of inflation and pricing pressures in the global markets. While R and D investment, market competitiveness, regulatory scrutiny, and domestic price regulations are expected to shape the growth of generics and injectable products, concerns such as price control and customs duties on medical equipment will continue to bother the healthcare industry in 2023. The industry believes that in view of India’s G20 Presidency, digital health innovation, achieving universal health coverage, improving healthcare infrastructure and delivery will continue to be the key driving factors in 2023.
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