What is heartening to see is the incremental share of debit cards. Which basically shows the strength of the caSA Gathering franchise.
Every 1 in 12 cards issued in November was from idfc first bank. For context its overall share in credit is around 1-2% india wide. Definitely punching above its weight at least in liabilities gathering. This is specially interesting given that the casa & fd differential between idfc first & hdfc has been narrowing. Incremental money may not be coming just for the higher roi but possibly for the higher customer satisfaction & engagement
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